Saturday, October 4, 2014

(HEYYYY) my kind of store


Last week, I checked out the new Band of Outsiders flagship at #70 Wooster Street in SOHO.

It is the first US store for the L.A. based brand founded in 2004 by designer Scott Sternberg.

It is a large, open, feel good space full of the great fashion that has won it acclaimed cult following status.





(heyyy) there is a heart at the front door!

blink blink! the embroidered 'eyelash' sweater that i have been eyeing online...
                           
a shopping bag that says what it has to say...


rewards and incentives?  after you shop, you can line up to buy a cookie at the milk bar window! 

brand recognition? i was stopped on the street later in the day by a young woman who recognized the sticker on the Kraft paper in my shopping bag! we had a whole conversation about it while waiting at a crosswalk...




And to think it all started with a line of men's shirts and ties made from vintage fabrics!



credit: store interior photo from www.bandofoutsiders.com 


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