Last week, I checked out the new Band of Outsiders flagship at #70 Wooster Street in SOHO.
It is the first US store for the L.A. based brand founded in 2004 by designer Scott Sternberg.
It is a large, open, feel good space full of the great fashion that has won it acclaimed cult following status.
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| (heyyy) there is a heart at the front door! |
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| blink blink! the embroidered 'eyelash' sweater that i have been eyeing online... |
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| a shopping bag that says what it has to say... |
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| rewards and incentives? after you shop, you can line up to buy a cookie at the milk bar window! |
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| brand recognition? i was stopped on the street later in the day by a young woman who recognized the sticker on the Kraft paper in my shopping bag! we had a whole conversation about it while waiting at a crosswalk... |
And to think it all started with a line of men's shirts and ties made from vintage fabrics!
credit: store interior photo from www.bandofoutsiders.com
