shopping design

at The MET Breuer design store...

(HEYYYY) my kind of store

Last week, I checked out the new Band of Outsiders flagship at #70 Wooster Street in SOHO.

It is the first US store for the L.A. based brand founded in 2004 by designer Scott Sternberg.

It is a large, open, feel good space full of the great fashion that has won it acclaimed cult following status.

(heyyy) there is a heart at the front door!

blink blink! the embroidered 'eyelash' sweater that i have been eyeing online...

                           

a shopping bag that says what it has to say...

rewards and incentives?  after you shop, you can line up to buy a cookie at the milk bar window! 

brand recognition? i was stopped on the street later in the day by a young woman who recognized the sticker on the Kraft paper in my shopping bag! we had a whole conversation about it while waiting at a crosswalk...

And to think it all started with a line of men's shirts and ties made from vintage fabrics!

credit: store interior photo from www.bandofoutsiders.com