fashion is love: cables

Tuesday, April 4, 2017

RAMONA in the HOUSE

"Knitting is the new yoga," fashion obsessed designer Lau Almeida says of RAMONA HOUSE classes initiated as an expansion of the knitwear brand she founded in 2009. Over 50 women come each week from her native Montevideo to participate in the sessions, not just for the meditative benefits of knitting but also to relax, find a warm, welcoming place and share a cup of sweet tea...

PHOTO of founder LAU ALMEIDA by BRUNO NOGUEIRA

RAMONA is named after Lau's grandmother, from whom Lau inherited her childhood hobby as the starting off point for her design career and mission.

Lau's vision is expansive, embracing both ancient techniques and contemporary lifestyle. "Each piece is carefully crafted from soft Merino wool or from cotton... An estimated 20 to 45 hours of handmade work is required to create each piece, all made with love by Uruguayan artisans."

photo_KARIN TOPOLANSKI

Lau shares: "It is fundamental to support Fair Trade, and to be conscious about social, economic and environmental wellbeing. It is from happy sheep and weavers that work comfortably at home, that unique and fashionable clothes come... "